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“Text, Give, Protect”
This month you can look forward to the introduction of the Polar Bear White cans! Coca-Cola is partnering with the World Wildlife Federation (WWF) to raise awareness and generate public support/funding to create an arctic polar bear refuge. This holiday season, Coca-Cola invites consumers and our retail partners to join us in protecting one of our beloved holiday icons, the polar bear. Consumers can simply text the code found on all sparkling packages to make a $1 donation, and Coca-Cola will match up to $1Million. Coca-Cola cans will change from traditional red, to white for the holiday season as a symbolic gesture of our commitment and support of polar bear plight.